Our Mission
To attain leadership in our company by creating an environment that continuously improves customer service, explores new product opportunities, and increases its point of sale, resulting in superior corporate financial results, increased market shares and ongoing associate growth.
Our Vision
Customers will respond to our excellence in serving them by making Red Vine their shopping provider of choice.
Our Passion
Ignite the desire within all of us to make the changes to accomplish our mission. Develop a company actively executing positive change followed by continuous improvement. Challenge ourselves to look outside the box for new areas of opportunity to better serve our customers.